Services // Marketing
Digital Marketing
The need for an engaging digital experience
Services // Effective media strategies
Engaging digital marketing
Search engines have come a long way. Using repetitive keywords or phrases is no longer of value for ranking for major search engine companies such as Google, Bing, Yahoo, Facebook, and Amazon. It boils down to the user's experience on your website—it needs to be an engaging experience.
Why Digital Marketing?
Marketing is a two-way conversation, especially as social media plays a pivotal role between brands and consumers. We understand brands need to engage with their target audience on social media; however, they feel lost, not knowing where to begin. We know dynamic social media content is vital in connecting with fans and creating long-term value for your social media community.
Each social media channel has its own unique function for the specific audience and demographics. Understanding how these social media users interact on different social networks transforms ordinary brands into socially powered brands.
Social Media Promotions Drives Social Equity
In an age where dwindling attention spans and brand saturation dominate the "social sphere," it's become more critical than ever before to utilise social media promotions for retaining customers and expanding audiences.
Social media promotions help generate social equity by keeping key performance indicators (KPIs) on track because they create incentives for your fans to like, comment and share your content.
Understanding how to develop effective social promotions that serve your broader business goals is an essential piece of the puzzle. Not only does this quantify your campaigns, but it also helps mobilise your social community and increase consumer retention.
Measuring return on investment (ROI)
Sales
The sales model focuses on revenues directly associated with your social media promotion tracked accordingly. We utilise data points from the advertising to develop in-depth reports outlining sales of specific products, conversion rates, average cost-per-order, and more.
Awareness
Analyse how many people see, or could potentially see, your brand's social media promotion via reach statistics. The brand awareness model's ideology is to generate enough buzz about your products and services to drive purchase intent, either at retail or via e-commerce.
Customer Advocacy
Customer advocacy is a customer-first model that ties directly to the organisational culture in which a brand operates and conducts its business practices. This model is supported by customer service and strategic marketing tactics, which elevate the brand to foster customer relationships. To determine the ROI of customer advocacy, we analyse the number of shares, mentions, sentiment, and user-generated content to measure a brand's promotional performance against industry benchmarks.
Perception
Are you looking to change brand perception by swaying customers in a new direction? It may be necessary to change narratives throughout a brand's lifespan to meet new directives and shifts in the digital marketing landscape. The brand perception model is typically measured by tracking comments on promotional posts and watching for a change in sentiment.
Customer Loyalty
It's essential to have a strategy to help you succeed in a crowded marketplace—we consider it vital to achieving ongoing success.
Many studies show that the average consumer is exposed to up to 10,000 brand messages a day, so there's no question why they don't want to be bombarded by blatant marketing tactics. With this in mind, the most successful social media brands have learned how to integrate their products into the lifestyles that drive consumer passions, giving them a leg up building authenticity.
An excellent way to do this is by creating adaptive content; this will help you respond to consumers platform of choice and speak to their interests by being the solution to their pain points.
What is a Social Media Strategy?
Every brand is treated as its own entity, as every business has its own set of requirements, all of which ultimately influence bespoke tactics and strategies.
These are our sequential steps:
Step 1:
Identify an Overarching Goal
Step 2:
Analysis: Perform a Competitive Analysis to identify opportunities as well as threats.
Step 3:
Determine Target Audience: We review market segmentation for every brand, analysing the values that drive specific types of consumers.
Step 4:
Analyse Brands Passion and Pain Points
Step 5:
Outline Consumer Lifecycle and Customer Journey
Measuring
Social Media ROI
Sales
We obtain several data points from each social media page to develop analytical reports outlining sales of specific products, conversion rates, average cost-per-order, and more.
Brand Awareness
We focus on how many people see or could potentially see your brand's social media activity. The goal is to drive and generate buzz around campaigns/products and services to drive purchase intent.
Customer Loyalty
Customer loyalty increases retention rates, creating long term customers for your brand, ranging from monthly subscriptions, repeat buyers, and engagement with loyalty programs.
Customer Advocacy
We measure based upon the number of shares, mentions, positive reactions, and user-generated content and compare results to critical competitors for a more holistic performance overview.
Brand Perception
The wrought perception of your brand can negatively impact. It may be necessary to change course to incorporate shifts in the digital marketing landscape throughout a brand's lifespan. The brand perception model is typically defined by tracking comments on posts and watching for a change in sentiment.
Customer Service Model
Customer Service provides consumers with digital communication avenues for questions and product support.